With all the buzz about distress property sales, you must find time in your crazy busy schedules to take advantage of the newest certification from the NAR. This one-day program will help REALTORS understand the short sale, foreclosure sale and REO sale process from the seller’s view, the buyer’s view and the lender’s view. To take advantage of the “Right Tools-Right Now”, NAR is waving the administrative processing ees of $175.00 until the end of 2009. To find a course near to you, visit www.coursecalendar.com and look to SFR.
In today’s environment, showing value is a great challenge…not necessarly because of who you are but because the consumer is much more demanding of excellence.
To be able to survive in these challenging times, agents must be great. I believe in order to be great, agents must look at additonal training and education. Over the past week, I have had the opportunity to meet with many agents through the SFR Certification and those agents will be able to apply first hand to their transactions very beneficial information that will determine whether they can bring about a successful closed transaction. Today to be a great agent means not wasting time on transactions that at dead on arrival but focusing efforts on a throughout assessment of both the buyer and/or seller before representing either party in a transaction. Walking away from a potential buyer or seller because they don’t have the ability to meet today’s guidelines for either a seller side or a buyer side is smart business. Agents need to ask tough questions of their potential clients to be more certain that working with these folks is a good business decision.
It is diffucult to show value however, the potential for loyality when the client sees value is better and imagine even having your clients sign an exclusive agreement for representaion-it becomes easier when you have shown value. Challenge yourself to greatness…take on some new learning and be able to more clearly define and show your unique value…you will be happy you did!
After facilitating the SRES Designation Program at the North Shore Barrington Assocation of REALTORS, I have come away with an increased awareness and gratitude to those REALTORS who have taken the time, energy, patience and passion to spend time and learn more about the uniqueness of each and every elder client that they have the priviledge to serve.
This was an amazing group of REALTORS coming together as a community in a classroom of competitors-looking for common solutions and strategies to assist in bringing an elder successfully through life’s transistions. Even though this designation is geared to the 55+ population, the networking and resourses for the elder client that were shared among this group were fantastic! . It was my honor and privledge to facilitate this two day program!!
Just this week, NAR announced a new certification entitled “Short Sale & Foreclosure Resource (SFR). This program is an opportunity for all REALTORS to have the right tools to service their customers and clients.
Many agents have said “I don’t want to get involved in the listing of a short sale property”…and have avioded the listing end of the transaction by referring the business which is a good thing to do. Having said that, because the marketplace throughout the counrty is struggling with many distressed properties, as the market does recover, there will be many short sale opportunities not only for listing agents but also for the agent that chooses to represent or work with the buyer.
Look at the new program from NAR as a must do in your eduication lineup over the next 8 weeks…this NEW certification comes with the opportunity to learn from the best in the industry with a program that is NOT fluff…NOT sizzle but all steak.
I don’t think you’ll be dissappointed.
Check out the website for more information
www.realtorSFR.org
I had a wonderful opportunity yesterday to instruct the new Illinois Broker Management Continuing Education 6 hour class. We had many fruitful discussions about managing a real estate office and the necessity of reviewing, revising and sometimes initiating new policy into company manuals. It became very apparant as we spent the day together at the REALTOR Association of Northwest Chicagoland that comminucations are rapid and the opportunity for liability growing as a result, brokers must be aware of education opportunitiies for not only themselves but also for the licensees sponsored by the broker. Look to the local, state and National Association for tips and tools that bring value to the office.
Today’s buyers & sellers are challenged by the constant emotional stress that is prevelent throughout our great country. A key success tool that one needs to posess is the ability to listen and diagnose the problem and the proper path to a successful transaction. Eliminate the procrastinators or fence sitters and represent the buyers & sellers that appear to be ready, willing and able to tolerate the current market with all of it’s ups and downs. Imperative today, is a counseling session that gets to the “heart” of their current real estate needs.
Effective communication during that counseling session is all about understanding first…then, presenting a realistic picture of the market and the benefits as well as the risks of entering into the market today. With a dose of reality comes the ability for others to trust you. Buyers and sellers need to establish trust first before they will be loyal to an agent.
